Privacy policy

Last updated: September 2026

Your privacy matters to us

We believe trust is earned. Being open about how we collect and use your information is one of the ways we hope to earn yours.

At Sparkle & Boo, we believe your privacy deserves the same care and attention as every product we create.

When you shop with us, browse our website or contact us, you trust us with some of your personal information. We take that responsibility seriously.

This Privacy Policy explains what information we collect, why we collect it, how we use it and the choices you have.

Who we are

Sparkle & Boo Limited is the data controller responsible for your personal information when you use our website or purchase from us.

Company name: Sparkle & Boo Limited
Company number: 17281379
Registered office: Henge Barn, Pury Hill Business Park, Alderton Road, Towcester, Northamptonshire, England, NN12 7LS

If you have any questions about this Privacy Policy or how we use your personal information, please Contact Us.

Why we ask for your information

We only ask for information when there's a genuine reason to do so. That might be to:

provide our products and services
communicate with you
improve your shopping experience
keep our website secure
meet our legal obligations

If we don't genuinely need something, we won't ask for it.

What information do we collect?

Depending on how you use our website, we may collect different types of information.

Information you provide to us

This may include:

· Your name - so we know who we're sending your order to

· Billing and delivery addresses - to take payment and get your order to the right place

· Email address - to send your order confirmation and updates, and marketing only if you've opted in

· Telephone number - so we or our delivery partners can contact you if there's a problem with your order or delivery.

· Payment confirmation from our payment providers - to verify your payment has gone through

· Any information you choose to provide when contacting us - to respond to your enquiry properly

If you subscribe to our newsletter or marketing emails, we will also collect the information you provide when signing up.

We do not store your full payment card details. Payments are processed securely by our trusted payment providers.

Information collected automatically

When you visit our website, we automatically collect certain information to help our website function properly and improve your experience.

This may include:

· Your IP address - to help keep our website secure and detect fraudulent activity

· Browser, device type and operating system - so our website displays correctly for you

· Pages you visit and time spent on our website - to understand what customers find useful, so we can improve the site

· How you found our website - to understand which of our efforts are actually reaching people, so we can focus on what works

· Cookies and similar technologies - for the reasons set out in Cookies below

This information helps us understand how visitors use our website, identify problems and continue improving your experience.

How do we use your information?

We use your personal information to:

process and deliver your orders
process payments securely
keep you updated about your order
respond to your enquiries
provide customer support
prevent fraud and protect our customers and business
improve our website, products and services
personalise your shopping experience where appropriate
meet our legal and regulatory obligations
send marketing emails where you have chosen to receive them

We will only use your personal information where we have a lawful reason for doing so. This will usually be because:

we need it to fulfil a contract with you (such as processing your order)
you've given us your consent
we have a legitimate business interest that doesn't override your rights
we're required to do so by law

Who do we share your information with?

Sometimes we need trusted companies to help us provide our products and services.

These may include:

Shopify, which powers our online store
secure payment providers
delivery companies and couriers
website hosting and technology providers
Analytics providers that help us understand how our website is used
Advertising platforms such as Meta (Facebook and Instagram), where you have agreed to marketing cookies
Email marketing providers, where you have chosen to receive marketing from us
professional advisers, including accountants, legal advisers and insurers where necessary
government authorities or regulators where we are legally required to do so

We only share the information necessary for these services to be provided.

We never sell your personal information.

How does Shopify use my information?

Our online store is powered by Shopify.

In addition to helping us process your orders, Shopify also processes certain information as a data controller in its own right to operate, improve and protect its platform. This includes services such as fraud prevention, security, Shop Pay and other Shopify platform features.

You can find more information about how Shopify uses personal information by reading Shopify's own Privacy Policy.

How do we use cookies?

Like most modern websites, Sparkle & Boo uses cookies and similar technologies to help our website work properly and provide you with the best possible experience.

Cookies are small text files that are stored on your device when you visit a website. They help websites remember your preferences, improve performance and understand how visitors use the site.

We use cookies and similar technologies to:

keep our website working properly
remember your preferences
keep your shopping basket working correctly
understand how visitors use our website
improve the performance and usability of our website
measure the effectiveness of our marketing
provide relevant advertising where appropriate, where you have given your consent

When you first visit our website, you'll be asked to choose which optional cookies you'd like to accept.

You can change your cookie preferences at any time using our cookie settings or through your browser settings.

Choosing not to accept optional cookies won't stop you from using our website, although some features or functionality may not work as intended.

Some cookies are placed by Sparkle & Boo, while others are placed by trusted third-party providers that help us operate our website, understand how it's used and provide services such as analytics and marketing.

If you agree to marketing cookies, advertising platforms such as Meta may collect information about your visit, such as pages viewed and purchases made. They use this for their own purposes as well as ours, as explained in their privacy policies. You can change your choice in our cookie settings at any time, or manage how Meta uses this information through your Facebook or Instagram settings.

We review the cookies used on our website regularly to ensure they remain necessary, appropriate and up to date.

Marketing

If you choose to hear from us, we'll occasionally send you emails about new collections, seasonal inspiration, special offers and updates from Sparkle & Boo.

We promise not to fill your inbox with unnecessary emails. We only want to send you things we genuinely think you'll enjoy or find useful.

You're always in control. You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us directly.

Choosing not to receive marketing will never affect your ability to shop with us or receive updates about your orders.

How do we keep your information safe?

Keeping your information secure is extremely important to us.

We use appropriate technical and organisational security measures designed to protect your personal information against unauthorised access, loss, misuse or disclosure.

These measures include secure website encryption (SSL/TLS), restricted access to customer information and trusted payment providers.

Although no online system can ever be guaranteed to be completely secure, we continually review and improve our security practices.

How long do we keep your information?

We only keep your personal information for as long as we genuinely need it.

This allows us to:

complete your orders
provide customer support
meet legal, accounting and tax requirements
resolve disputes where necessary
maintain appropriate business records

When your information is no longer needed, we securely delete or anonymise it.

Does your information leave the UK?

Some of the trusted companies we work with are based outside the United Kingdom.

Where this happens, we ensure your information continues to receive the protection required under UK data protection law by using approved legal safeguards, such as the UK International Data Transfer Agreement (IDTA) or other recognised transfer mechanisms.

What are your rights?

Under UK data protection law, you have the right to:

request access to your personal information
ask us to correct inaccurate information
request deletion of your personal information where appropriate
object to certain types of processing
restrict how we use your information in certain circumstances
withdraw your consent for marketing at any time
request a copy of your information in a portable format where applicable
make a complaint to the Information Commissioner's Office (ICO)

Before responding to certain requests, we may ask you to verify your identity. This helps protect your personal information from unauthorised access.

To exercise any of your rights, please Contact Us.

We take all privacy enquiries seriously and will deal with them carefully and in accordance with UK data protection law.

Links to other websites

Our website may contain links to other websites.

If you choose to visit another website, please remember that we aren't responsible for how that website collects, stores or uses your information. We recommend reading the privacy policy of any website you visit.

Children's privacy

Our website and products are intended for adults.

We do not knowingly collect personal information from anyone under the age of 18.

If we become aware that we have unintentionally collected personal information from a child, we will delete it as quickly as reasonably possible.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal requirements, the services we use or the way we use cookies.

Any changes will be published on this page together with the date they take effect.

We encourage you to check this page occasionally, so you remain informed about how we protect your information.