Keep the Feeling
For the moments we look forward to, the traditions we treasure and the stories our homes continue to tell.
Every great story starts with a name.
Ours starts with two.
First there’s Sparkle.
A word that means something different to everyone.
The little moments that quietly brighten an ordinary day.
The perfect dress that makes you stand a little taller.
The glass of something special shared with people you love.
The sunlight catching a vase just right.
The moment somebody makes you laugh so hard you forget what you were worried about.
Sparkle isn't glitter. It's a feeling.
Then there's Boo.
A word that's travelled through generations.
Once something used to make us jump.
Then something playful, cheeky and full of Halloween mischief.
Today it's just as likely to be what you call the person you love most.
Separately, Sparkle and Boo each tell their own story.
Together, they become something even better.
Sparkle & Boo isn't just our name. It's how we choose every collection.
Some pieces are quietly elegant, bringing calm and beauty into your home.
Others have a mischievous streak, with a wink, a smile and a little unexpected character.
Some simply Sparkle.
Some have a little Boo.
We never need to label them.
You'll feel it.
The feeling doesn't have to end...
For many of us, there’s a familiar ritual at the start of a new year. The decorations come down, they’re carefully wrapped away and the house feels a little quieter afterwards, almost as though we’ve packed away the feeling as well.
It’s not Christmas we miss...
It’s the anticipation.
The warmth.
The traditions.
The little moments that make a home feel alive.
Sparkle & Boo believes that feeling belongs in every season.
Birthdays. Family gatherings.
A tiny tooth under the pillow. Anniversaries. First day of school.
A table set for friends.
A quiet evening that feels worth remembering.
That’s what Keep the Feeling means.
It’s about embracing every season as it arrives, celebrating the moments in between and filling your home with beauty that becomes part of your traditions.
Why I Created Sparkle & Boo
Sparkle & Boo began with a simple thought.
Why should the feeling only belong to one season?
I've always been one of those people who starts looking forward to what's coming next. While everyone else is enjoying summer, I'm quietly wondering where the first pumpkin will go. As Christmas draws to a close, I'm already imagining spring flowers on the table. Not because I want to rush through the year, but because I've always loved the anticipation as much as the celebration itself.
Over time, I realised there were plenty of people just like me. People who smile when the first autumn collection appears, think about Christmas in July and know that unpacking a favourite decoration feels a little like welcoming back an old friend.
I created Sparkle & Boo for those people.
Because every season deserves its moment, with pieces that feel as though they've always belonged there. Pieces that return year after year, quietly becoming part of our traditions, inspiring new ones and earning their place in the story of our home.
I've always believed our homes already have their story. The seasons simply become the chapters that help us tell it.
One chapter at a time.
And if, years from now, something you find at Sparkle & Boo is one of the first things you reach for as a new season begins, then it will have earned exactly the place in your story that I hoped it would.
Because that's how we Keep the Feeling.
If you recognise yourself in these words, then come on in.
Liesl-Anne
Founder, Sparkle & Boo